 Find
your color personality! At Fanciersplus we've implemented a custom
color option tool throughout the site to further enhance your experience
here. At the top of most pages you will find a color palette graphic
like this  .
Simple click a color of your choice to custom color change your visit
here whenever you feel the mood. Your chosen color will stay with
each visit back until your cookies are cleared. Enjoy!
The Powers Of Color
Its hard to believe at one time, we lived in a black and white world;
TV and printed publications were predominantly black. All of that
changed in the 60's and has created a chain reaction that holds true
today. Color is an important tool which has many uses in media production.
It can be used to get attention, create a mood, enhance clarity, establish
a code, label things in nature, and differentiate items.
In fashion, advertising, and presentations color is one of the most
effective tools. Psychologists have suggested that color impression
can account for 60% of the acceptance or rejection of that product
or service. Everything we, buy, eat, wear, and all of the things that
take up space where we live, work or play, all have colors. Color
is the first thing we notice and the last thing we forget.
Design principles are frequently utilized by graphic designers to
create aesthetically pleasing websites. Two design principles that
influence harmony are balance and color. When a website is harmonious,
it engages the viewer and creates an inner sense of order; a balance
in the visual experience. When something is not harmonious, it becomes
either boring or chaotic
Can Color Effect Our Emotion?
Since people attach different meaning to color, there's evidence to
suggest that the light of colors enters the eye and indirectly affects
the hypothalamus, then affects the pituitary gland, which controls
our hormone levels and perhaps our mood. In one study, workers who
lifted boxes (that were painted green), felt they were light but when
they were black they complained they were too heavy. In another experiment,
a room colored in blue or green lights, time was underestimated while
a room in red lights, time was overestimated. Reactions to color may
vary from individual to individual. For an example, walls painted
red may reassure some while causing discomfort for others.
Does Color Effect Your Mood?
Psychologists have long since theorize that people's preferences for
color and color mixes have deep psychological affect on your mood
or feeling. In fact, research does suggest that color can affect your
being and that your choice of color or combinations of color is significant
to your mood. An example of this is that healthy people will prefer
colors and color mixtures that reflect their health both physically
and mentally. Furthermore, your color preferences aren't necessarily
fixed and that they will vary even within a given day depending on
your mood.
One explanation suggests that light may reach the hypothalamus that
controls nerve centers and body functions such as heart action and
respiration. The wave length and energy of each color varies with
the intensity and this in turn affects us in different ways. Color
may bring about a reflex action on the vascular system, but this may
be brought about through feelings and emotions. Some studies indicate
that red tends to increase perspiration, excite brain waves and raise
the blood pressure, pulse rate, and respiration. Noticeable muscular
reaction or tension and greater frequency of eye blinks result. Blue
tends to have a reverse effect by lowering blood pressure and pulse
rate. Brain waves tend to decline and skin response is less. Reactions
too orange and yellow are similar to red, but less pronounced. Reactions
to violet are similar to blue.
Colors By Mood
Colors often have different symbolic meanings in different cultures.
Red for example is associated with rage in America but with happiness/good
luck in China. White is the color for weddings in western societies
but for funerals in traditional Chinese culture. In American fashion,
the color pink is for girls and blue for boys.
In the U.S., researchers have generally found the following to be
accurate:
 Pink - soothes,
promotes affection, romantic and charming.
 Yellow - cheerful,
increases energy, lift spirits, sunny, bright, hopeful, optimistic,
joyful, clear, creates motion.
 Orange - denotes
energy, warmth, sun, soothing, friendliness, youthfulness, happy,
motivated, garish.
 Red - empowering,
stimulant, hot, alert, excitement, attention grabbing, powerful, passion,
love, energetic.
 Teal - touch of
sophistication and richness.
 Green - signifies
growth, renewal, health, successful, environment, balance, harmony,
stability, money and good luck.
 Purple - comforts,
mystery, creativity and moodiness, wisdom, royalty, passionate, nobility
and spirituality.
 Blue - relaxes,
cool, calming, sky, peace, tranquility, harmony, trust and confidence,
water, truth, serenity and spaciousness, comfort. The number one choice
of Corporate America is still blue. |
