me happy fun! Did you know at Fanciersplus we've implemented a custom
color option tool throughout the site to further enhance cat lovers
visiting experience here. Find your color personality. I don't know
about you, but colors make me happy. At the top of most pages you
will find a color palette image that looks like this .
At the top of the page, simply click a color of your choice to custom
color change your visit here whenever you feel the mood. Your chosen
color will stay with each visit back here until your cookies are cleared.
The Powers Of Color
It's hard to believe at one time, we lived in a black and white world;
TV and printed publications were predominantly black. All of that
changed in the 60's and has created a chain reaction that holds true
today. Color is an important tool which has many uses in media production.
It can be used to get attention, create a mood, enhance clarity, establish
a code, label things in nature, and differentiate items.
In fashion, advertising, and presentations color is one of the most
effective tools. Psychologists have suggested that color impression
can account for 60% of the acceptance or rejection of that product
or service. Everything we, buy, eat, wear, and all of the things that
take up space where we live, work or play, all have colors. Color
is the first thing we notice and the last thing we forget.
Design principles are frequently utilized by graphic designers to
create aesthetically pleasing websites. Two design principles that
influence harmony are balance and color. When a website is harmonious,
it engages the viewer and creates an inner sense of order; a balance
in the visual experience. When something is not harmonious, it becomes
either boring or chaotic.
Can Color Effect Our Emotion?
Since people attach different meaning to color, there's evidence to
suggest that the light of colors enters the eye and indirectly affects
the hypothalamus, then affects the pituitary gland, which controls
our hormone levels and perhaps our mood. In one study, workers who
lifted boxes (that were painted green), felt they were light but when
they were black they complained they were too heavy. In another experiment,
a room colored in blue or green lights, time was underestimated while
a room in red lights, time was overestimated. Reactions to color may
vary from individual to individual. For an example, walls painted
red may reassure some while causing discomfort for others.
Does Color Effect Your Mood?
Psychologists have long since theorize that people's preferences for
color and color mixes have deep psychological affect on your mood
or feeling. In fact, research does suggest that color can affect your
being and that your choice of color or combinations of color is significant
to your mood. An example of this is that healthy people will prefer
colors and color mixtures that reflect their health both physically
and mentally. Furthermore, your color preferences aren't necessarily
fixed and that they will vary even within a given day depending on
One explanation suggests that light may reach the hypothalamus that
controls nerve centers and body functions such as heart action and
respiration. The wave length and energy of each color varies with
the intensity and this in turn affects us in different ways. Color
may bring about a reflex action on the vascular system, but this may
be brought about through feelings and emotions. Some studies indicate
that red tends to increase perspiration, excite brain waves and raise
the blood pressure, pulse rate, and respiration. Noticeable muscular
reaction or tension and greater frequency of eye blinks result. Blue
tends to have a reverse effect by lowering blood pressure and pulse
rate. Brain waves tend to decline and skin response is less. Reactions
too orange and yellow are similar to red, but less pronounced. Reactions
to violet are similar to blue.
Colors By Mood
Colors often have different symbolic meanings in different cultures.
Red for example is associated with rage in America but with happiness/good
luck in China. White is the color for weddings in western societies
but for funerals in traditional Chinese culture. In American fashion,
the color pink is for girls and blue for boys.
In the U.S., researchers have generally found the following to be
Pink - soothes,
promotes affection, romantic and charming.
Yellow - cheerful,
increases energy, lift spirits, sunny, bright, hopeful, optimistic,
joyful, clear, creates motion.
Orange - denotes
energy, warmth, sun, soothing, friendliness, youthfulness, happy,
Red - empowering,
stimulant, hot, alert, excitement, attention grabbing, powerful, passion,
Teal - touch of
sophistication and richness.
Green - signifies
growth, renewal, health, successful, environment, balance, harmony,
stability, money and good luck.
Purple - comforts,
mystery, creativity and moodiness, wisdom, royalty, passionate, nobility
Blue - relaxes,
cool, calming, sky, peace, tranquility, harmony, trust and confidence,
water, truth, serenity and spaciousness, comfort. The number one choice
of Corporate America is still blue.
The Science of Color: How the Rainbow Can Heal
There is an old adage that claims we should 'eat the rainbow' to gain
optimal health. It turns out that while we should definitely eat the
colors of the rainbow, just being exposed to its light can help as
Every day, we are surrounded by the full spectrum
of colors: the bright red of the stop sign on our way to work; the
glowing orange-yellow sunlight shining through our window; the sea
of swaying green grass in the local park; the dark indigo skin of
succulent blueberries and blackberries.
While we might stop and take a moment to appreciate
the beauty of these colors, we often dont think about the
powerful effects that seeing and eating different colors have on
our physical health and emotional well-being.
Color therapy has been long used in the healing
arts, but its only been recently that studies are emerging
indicating the effects that the colors have on our mood, energy,
and health. The conclusions from these studies allow you to harness
the power of color in your own life. Here are some color-full findings
to encourage you to experiment with colors both on and off your
If you find yourself in a mid-day slump, try switching
to a red light or a room with red walls. A 2014 article published
in the Conference Proceedings of the Engineering in Medicine and
Biology Society found that when participants were put in a room
with red light, they had a higher level of brain activity associated
with alertness, agitation, mental activity, and general activation
of mind and body functions. They also were more likely to
feel vigor. 1
Orange foods, like carrots and sweet potatoes, get
their color from carotenoids like beta-carotene, which may play
an important role in reproduction. An area of animal research indicates
that beta-carotene concentrates in the corpus luteum (a developing
egg in the ovary), where it plays a role in ovulation by assisting
with the production of progesterone. 2 Animal studies likewise suggest
that beta-carotene supplementation supports ovarian activity and
progesterone synthesis in goats 3 4
Polish scientists have discovered that uterine tissues
contain beta-carotene 5 , while a 2014 study published in the journal
Fertility and Sterility suggests that when women boost their beta-carotene
intake, their chances of becoming pregnant seem to improve. 6
Yellow is a curious color. It seems to be the color
that most people are drawn to, and the one that is most correlated
with a normal mood, according to researchers at the University of
Manchester. 7 The yellow-colored pigment, lutein, is known to collect
in certain tissues of the body, specifically the macula, as well
as the skin and in breast tissue. There are several studies that
show that healthy yellow foods, like slow-burning carbohydrates,
generate energy. A study conducted in Oxford, England, found that
yellow mustard bran helped a group of young, active men have a better
post-meal response to glucose after eating potato and leek soup
compared to eating the soup by itself. 8 Likewise, a Canadian study
found that whole yellow pea flour a complex carbohydrate
helped overweight people improve their use of insulin. 9
Researchers have discovered some fascinating links
associating the color green with the heart. For example, an Austrian
experiment found that exposing people to green fluorescent light
seemed to have a soothing effect on their hearts, affecting heart
rate variability (HRV). 10 People who endure continual worry and
anxiety seem to have decreased HRV, which is also associated with
a number of disorders, including congestive heart failure and depression.
If exposure to green light increases HRV, we can imagine that has
heart-protective effects and might help to heal grief. Moreover,
if green light changes vasculature, then it stands to reason that
other conditions involving the vasculature would be impacted by
it. In support of this concept, a study was just published indicating
that migraine severity is reduced in the presence of green light.
The color blue has powerful effects on the brain
and memory. A 2008 British study found that exposing workers to
blue-enriched white light improved self-reported alertness, performance,
and sleep quality. 12 Similarly, an Australian experiment discovered
that exposure to blue light made experimental subjects less sleepy
as they tried to complete prolonged tasks during the night. 13 A
recent study published in May 2016 showed that people performed
better on a working memory task and had greater activation in the
prefrontal regions of the brain after being in a blue-lit room for
thirty minutes compared with being in a room with amber light. 14
The color white has been the focus of promising
research about depression. In 2011, Dutch psychiatric researchers
found that both blue-enriched white light and bright white light
might possibly be effective in treating SAD. 15 Furthermore, a 2004
Danish study affirmed that bright light could perhaps be a helpful
treatment even in non-seasonal depression when used in conjunction
with antidepressants. 16 A University of California, San Diego study
also found that bright light therapy combined with antidepressants
and wake therapy could be effective in treating depression.
White light may also be part of the fruit and vegetables
that we eat. A recent study found that extracts from pomegranate
and turmeric emitted almost pure white light emission. 18 The researchers
discovered that light was mostly emitting from the active ingredients
in the foods polyphenols and anthocyanins in pomegranate,
and curcumin in turmeric. If white light can have a healing effect
outside the body, think about the potential of eating white light-emitting
As you can see, color offers so much more than visual
beauty. By eating a spectrum of naturally-occurring colors, and
infusing colors in our surroundings, we can truly harness the power
of the rainbow to guide ourselves to full-spectrum health.
Written By: Deanna Minich, PhD
This article is copyrighted by GreenMedInfo LLC, 2016